This cheese store in Williamsburg has an impressive selection. However, it is my least favorite of all the cheese stores in the city. The two reasons for this, are 1) it is expensive and 2) the cheesemongers are terrible at explaining anything about the cheese.
For me a bad cheesemonger ruins the whole experience of buying cheese. The problem is that most of the mongers here seem to be more interested in their own knowledge, rather than on educating the consumer. The clientele here seems to appreciate that, but to me this translates into a place that can overcharge for cheese as people are more interested in the consumer experience than in enjoying and learning about cheese.
I know this is really harsh, but while I know it is difficult to find committed people to be mongers, it is also true that if you provide a work environment that is nice and make mongers feel comfortable in their work they will turn into loyal promoters of your store.
Having been a monger myself, I know that sometimes it is difficult to deal with customers. However, my manager was so awesome at being supportive, making me tea after a bad customer or taking over an abusive one, that it was always easy to take care of the next person with a smile.
I got Stilcheton and Tomme de Berger - I went for these two, because I knew what to expect and that way I could just go in and out of the store.
Cheese selection @ Bedford Cheese Shop - (Brooklyn, NY)
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